How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a web site. If you would like that site to generate income, it needs to be written extremely well. Unless you are already a copywriter yourself, it's wise to employ someone who is well-qualified to create the text for your web site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Evidently, though, not every copywriter is the same as the next one. Some have a lot of talent. Some, on the other hand, don't have any but are trying their hand at writing since someone told them that online writing would be simple. Here is how you can tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter who would like to write web copy should have a website that contains their bio, a resume, several samples and anything else they want to share. If they don't have a site of their own, how are they supposed to assist you with yours? Look at the copy on their website as well. If you see many grammar and spelling errors, this is a terrible sign.
Do you respond favorably while you are reading the copy on the writer's web site? This is more involved than just noting grammar mistakes. Does the copy cause you to have any kind of emotional response? Does it make you like the writer? Does the copy make you want to follow up and find out more about them? Does it make you feel like you have to hire the writer straightaway? Does it make you want to run the other way? Does the copy cause you to be inflamed? These are all vital reactions and you need to listen to them.
Do some more background search on the writer. Seek reviews for the copywriter on third-party websites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be good ones. Do a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials deserve special attention. You need to also ask the writer to give you a couple of references. See to it that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially crucial if the next page copywriter claims he or she is an expert in a subject. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There area lot of ways to find out whether or not a copywriter should be hired. You ought to do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.